With recent changes in Google policy vis-a-vis content, it seems that there is so much to it for sure. The written words just don’t have to be persuasive anymore, but they should also be simple to read and rather written in active voice to create an impact and give what the visitor is looking for.
Even a neatly designed website without elements like- ease of navigation, great call to action prompts and a specific purpose, will not help much in terms of generating traffic on the same. The usability aspect of a website is an important consideration along with its design elements to get more user engaging sessions on it.
Following things will surely help you to create a highly engaging website:
You may have worked pretty hard to come up with a compelling web copy for your website but are you getting the audience to read it?
Creating a compelling and engaging web copy is the first step but your entire effort in creating a great copy is equal to nothing if it doesn’t find the right audience!
Your business needs to reach out to the new customers and to ensure that you should work at Content Optimization to get the audience for your smart copy.